If you manufacture and trade goods, you’ll be more than aware of counterfeit products, and it’s on the rise. This uncertainty of product authenticity when making purchasing decisions not only makes everyone’s job harder, it puts a huge strain on the economy and its financial stability, not to mention destroying jobs. According to estimates by the Counterfeiting Intelligence Bureau (CIB) of the International Chamber of Commerce (ICC), counterfeit goods make up 5% - 7% of world trade. Unfortunately counterfeiters are growing at a rapid speed, and their technology has become so refined that some companies can only tell what products are real by testing them through special equipment.
Therefore, security labels are more important than ever and are a vitally important asset to any company that requires help with anti-counterfeiting, and maintaining its brand integrity. Hologram labels have become a necessity in preventing counterfeit products, enhancing brand awareness and packaging appeal as well as product validation. Research even indicates that consumers show a preference for products bearing hologram labels or custom holographic stickers when purchasing an original brand or high quality product as it gives them reassurance that the product is authentic.
The benefits of using holograms include:
- Cannot be reproduced
- Enhance packaging appeal and brand awareness
- Combat counterfeiting
- Quick and easy to validate
- Can be customised to your patented brand/logo
Utilising the latest security technologies and techniques, our self-adhesive tamper-evident hologram labels provide security, authentication and protection against counterfeiting. Speak to a member of our expert team today to find out what type of Holographic label would best suit your company requirements and budget on 01189 364400.
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